Sebastian Coe, gloria olímpica y candidato a presidente del COI, a fondo con Clarín

The intersection of politics and sport is significant because many projects and infrastructure developments gain support when they align with government agendas. Governments often leverage sporting events to promote national pride, enhance public health, and stimulate economic growth. By aligning sporting ambitions with these agendas, it becomes easier to secure funding and support. This alignment can lead to the creation of new sports facilities, improved transportation networks, and other infrastructure that benefits both the sport community and the general public.

-  A good sport policy is the best policy for health, education, the economy, social cohesion, and community vitality.  Good governments understand this.

-  We must ensure that young people are excited, that they understand what we are trying to do, and how we are making our sport more accessible.

-  If you use AI properly, you adopt an audience-first approach, one that tells you what the audience wants, when they want it, and where they want it.

-  Physical and mental well-being are non-negotiable, but financial stability is also crucial. If athletes have financial security, they may stay in the sport for another Olympic or Paralympic cycle. They can also invest in education for life after retirement and return with resources.

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